Discover how workingwith a charity is good for business
In today's competitive business world, SME's and owner run businesses in Northamptonshire face significant challenges from online giants like Amazon and out-of-town shopping centres such as Rushden Lakes. To survive and thrive, it is essential to adopt innovative strategies that differentiate your business and build strong community links.
As we know, 'if you always do what you've always done, you'll always get what you've always got'. If your sales messages aren't working as well as you'd like, let's remind ourselves that customers these days don't want to be sold to, they want to make a decision to buy.
And that's the difference, which is why, more than ever before, we have to think and act differently to achieve success in business.
Read our Corporate Sponsorship eBook
6 Reasons Why Working With a Charity is Good for Your Business
Click the button to open our eBook as a flipbook, or to download it as a pdf.
Get eBookWhen is a charity your marketing partner?
Partnering with Serve, a local charity dedicated to supporting elderly and disabled people, offers a unique opportunity to enhance your business' reputation, attract loyal customers, and have a positive impact on the community.
Benefits of partnering with Serve
Enhanced corporate image
By associating with a respected local charity, your business demonstrates social responsibility, which enhances your public image and attracts customers who value ethical practices.
Community Engagement
Connect directly with the local community and build meaningful relationships that go beyond traditional business transactions.
Brand Loyalty
Customers are more likely to support businesses that give back. Create lasting connections with ethically-minded consumers.
Positive Publicity
Gain media coverage and positive PR through joint initiatives, events, and community impact stories.
Networking Opportunities
Connect with other local businesses and community leaders through our network of partners and events.
Employee Morale and Team Building
Boost staff engagement through meaningful volunteer opportunities and team fundraising activities.
Volunteer Opportunities
Give your team the chance to volunteer and make a tangible difference in the community.
Social Media Content
Generate engaging content for your social media channels that showcases your community involvement.
Tax Benefits
Charitable donations and sponsorship can offer tax advantages for your business.
Attracting the best people to work for you
Socially responsible companies attract and retain the best employees who want to work for ethical organisations.
Working with Serve is good for business
There are lots of groundbreaking ways your business can benefit from being a Serve Business Partner:
Make 2025 the year your business is 'Happy to Serve'
Isn't top quality customer service what will bring you new customers and help you keep them? Sign up for the 'Happy to Serve' ambassador programme that will enable you to have the use of eye catching and appealing promotions, backed up by training workshops delivered by sales and marketing professionals + events to draw in your customers.
Are you ready for weekly themed promotional ideas and ready to use materials to support your marketing plans
Tailor-made marketing and PR plans
As a headline business sponsor, you will discover how Serve will create a buzz around your business throughout the year. Events, co-branded marketing materials and promotions, it's all about win/win – including the entire 'Happy to Serve' sales programme.
Fundraising skills are transferable sales and marketing skills
Create a Here to Serve Fundraising Team and we'll deliver a comprehensive workshop and training for your team to raise funds for Serve – or any other charity of your choice – that will create team building opportunities as well as develop transferable skills that will benefit the business.
SOME OF OUR VALUED SUPPORTERS:
There's so much more...
Loyalty Programmes
Cause Related Marketing Campaigns
Sponsorship Opportunities
Product Sales
Press Releases
Community Grants
Collaborative Events
Branded Merchandise
Educational Workshops
Client Gifts
Why This Partnership Works
By working with Serve, your business not only contributes to a meaningful cause but also reaps substantial benefits to help you compete with larger retailers. This partnership:
Differentiates Your Business
Showcases your unique commitment to social responsibility, setting you apart from competitors.
Builds Community Trust
Strengthens your reputation as a business that cares about its community.
Drives Sales
Attracts and retains customers who value ethical practices and are more likely to support businesses that give back.
Your Invitation to an Exclusive Event
Partnering with Serve is not just a charitable act – it is a strategic business decision that will enhance your corporate image, build customer loyalty, and provide numerous opportunities for sales growth and business development. We invite you to join us in this innovative collaboration to create a win-win situation for your business and the community.
Together, we can make a significant impact. Let's work together to support the elderly and disabled in our community, while driving your business to new heights.
Next Steps
To find out more and reserve your place, email tony.gibbs@serve.org.uk
The Serve management team includes award winning marketing and public relations professionals with years of experience of establishing win/win relationships between businesses and charities.
Join us in making a positive impact in the community – and you'll benefit too!
Contact
8 West Street,
Rushden,
Northants
NN10 0RT
Charity Number: 1043321
Company Number: 2951827
Telephone: 01933 315555
Email: info@serve.org.uk